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Why Hair Color Fades — Especially When Gray Is Involved
Many women notice that their hair color looks slightly different several weeks after their salon appointment.
This often leads to the question: why does hair color fade?
The answer lies in how hair actually holds pigment and how gray hair behaves differently.

Beth Younkin
May 242 min read


Why Lightness Matters When Blending Gray Hair
As gray hair appears, the overall color balance of the head changes.
Gray strands are lighter than the natural color most people have had for years.
When darker color sits next to these lighter strands, the contrast becomes stronger.
This contrast is often what makes gray feel more noticeable than it actually is.

Beth Younkin
May 171 min read


Why Gray Hair Sometimes Looks Warm Instead of Silver
One of the biggest misconceptions about gray hair is that it becomes a solid white color. In reality, most gray hair is translucent.
As pigment disappears from the strand, the hair becomes more transparent.
Instead of holding color inside the strand, it reflects whatever light and surrounding tones are present.
This is why gray hair can appear bright silver one day and slightly warmer the next.

Beth Younkin
May 102 min read


The Truth About Gray Hair: It’s Usually Not White
Many people describe their gray hair as completely white. In reality, gray hair rarely appears as one single color.
Most heads of gray hair are made up of several different tones.
As melanin decreases, the strands become more translucent rather than solid white.

Beth Younkin
May 31 min read


I’m 65 — Should I Still Color My Hair?
Hair color has never been about age. It has always been about preference.
Some women feel more like themselves when their gray is blended softly into lighter tones. Others prefer the polished look of consistent gray coverage. Neither choice is right or wrong.
The goal is simply to create a look that supports the person wearing it.

Beth Younkin
Apr 261 min read


Expressive vs Subtle Gray Blending
Many women assume that gray blending always means soft, barely noticeable color transitions. While subtle blending is a beautiful option, it’s not the only way gray hair can be approached.
In reality, gray hair can be handled in several different ways depending on the look someone wants to achieve.

Beth Younkin
Apr 191 min read


Why Hair Color Fades (Especially With Gray Hair)
While fading can’t be completely stopped, it can often be slowed.
Gentle cleansing routines, good hydration for the hair, and occasional professional refreshes help maintain tone and shine.
For many women, small adjustments to their routine make a noticeable difference in how long their hair looks freshly colored.

Beth Younkin
Apr 122 min read


Do You Really Need Purple Shampoo for Gray Hair?
Do You Really Need Purple Shampoo for Gray Hair? Purple shampoo has become one of the most talked-about products for gray and silver hair. Many women assume that once their hair turns gray, purple shampoo should automatically become part of their regular routine. The reality is a little more nuanced. Purple shampoo can be helpful, but it is not something most people need to use every time they wash their hair. What Purple Shampoo Actually Does Purple shampoo contains violet p

Beth Younkin
Apr 52 min read


Why Gray Hair Suddenly Looks Different on Camera
Many women notice their gray hair during a moment they weren’t expecting.
It might be a Zoom meeting, a photo someone else took, or catching their reflection from behind. Suddenly, the gray seems more noticeable than it did before.
This moment often raises an important question:
What should I do about my gray hair now?

Beth Younkin
Mar 222 min read


Gray Blending vs Express Gray Coverage: Choosing the Right Approach for Your Hair
One of the most common questions women ask when they begin noticing more gray hair is whether they should blend it or cover it.

Beth Younkin
Mar 151 min read


How Gray Blending Creates More Time Between Hair Appointments
Gray blending works differently. Instead of one solid shade, it uses a combination of tones to soften contrast at the root and throughout the hair.
Because the transition is gradual, regrowth doesn’t appear as harsh or urgent. Many clients find they can comfortably go longer between appointments without feeling like their hair looks unfinished.
This approach is especially helpful for women who want flexibility without sacrificing a polished appearance.

Beth Younkin
Mar 82 min read


Can I Stop Coloring My Hair? What Happens When You Do
Many women reach a point where coloring their hair starts to feel exhausting instead of empowering

Beth Younkin
Feb 152 min read


Gray Blending vs Traditional Gray Hair Coverage: Is It Right for You?
If you’ve started noticing more gray hair and feel unsure about what to do next, you’re not alone. Many women reach a point where traditional gray hair coverage starts to feel limiting instead of helpful. If you want more time between appointments, prefer a natural look, and like the idea of seeing several tones in your hair instead of one flat color, gray blending may be the right option for you. Gray blending isn’t about giving up on color. It’s about choosing a more intent

Beth Younkin
Feb 32 min read


What the heck is Olaplex??
Scientifically, Olaplex is a system that goes into the middle of your hair and puts the bonds back together. Simply, it is a system that...

Beth Younkin
Oct 5, 20210 min read
Have we met?
I am Beth Younkin. I love my job. Making women feel beautiful and confident is my jam! I am a Mom to 5! I have 3 kids, Tyler is 19,...

Beth Younkin
Sep 28, 20210 min read


What's your purpose?
Never forget...What's your purpose?

Beth Younkin
Sep 10, 20213 min read


3 reasons Express 10 minute color is for you
Is Express 10 minute color for me?

Beth Younkin
Aug 17, 20211 min read
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